On Wednesday, global spirits company Sazerac announced that it’s reached an agreement to acquire BuzzBallz. The partnership will expand the growing ready-to-drink (RTD) beverage company’s reach and allow Sazerac to further expand its RTD cocktail portfolio with a recognizable brand.
BuzzBallz was founded in 2009 by Merrilee Kick as part of her master’s degree thesis project. The product was one of the first on the now-booming RTD scene, and immediately made a splash with its unique spherical shape. The BuzzBallz company also features other RTD beverages like BIGGIES, Uptown Cocktails, Sip Sip Hooray, and Texas Craft. Kick will stay on as CEO of the company.
