Nashville Liquor Trends: On-Premise Alcohol Market Data

street view of nashville liquor market

This city’s eclectic mix of historic bars, trendy lounges, and lively music venues sets the stage for a diverse drinking scene. In this report, we delve into the latest data to unravel the top liquor brands, categories, and consumer preferences that define Nashville’s spirit landscape. From the deep-rooted love for bourbon to the growing trend of the Spritz, Nashville liquor preferences offer a unique glimpse into the city’s evolving palate.

Overproof’s Key Market Report offers insight into 13 top U.S. markets, including what suppliers, brands, categories, and cocktails lead by venue placements, menu, and cocktail mentions. Download the free report preview to get a snapshot of what’s leading on-premise in Charlotte, Nashville, New York City, and Philadelphia.

What’s Included

  • 13 Markets
  • 9,127 Venues
  • 94.1K Menus
  • 861 Suppliers
  • 2,248 Brands
  • 1.9M Menu Mentions

Understanding the Liquor Market Data Breakdown

Venue placements – total venues that mention the supplier, brand or product category. 
Menu mentions – amount of times a product is mentioned. 
Cocktails – amount of mentions a brand/supplier has in cocktails.

Nashville Liquor Insights – Key Takeaways

Nashville’s liquor market pulsates with a distinct blend of tradition and trend, where Jack Daniel’s emerges as the unrivaled leader with an impressive 2,051 menu mentions. This emblematic whiskey, interwoven with Tennessee’s storied past, enjoys widespread acclaim across the city’s diverse drinking establishments. Tito’s secures the second rank. Old Forester takes the third spot, while Aperol, primarily known for its role in the Aperol Spritz—Nashville’s fifth most popular cocktail—surprisingly claims the fourth position.

Bourbon stands out as Nashville’s top liquor category, with Old Forester leading in menu mentions, closely followed by Maker’s Mark and Buffalo Trace, underscoring the city’s deep-rooted bourbon affinity. Tequila and vodka follow. In the cocktail realm, the Margarita narrowly eclipses the Old Fashioned in menu placements, indicating a tight race between these beloved classics.

Methodology Behind the Report

Overproof’s leading menu analysis technology uses artificial intelligence and machine learning to read and extract insights from beverage menus at scale. Our proprietary algorithms scan digital and physical menus to understand their composition and capture cocktails, branded beers, winesspirits and non-alcoholic beverages, product categories and subcategories, price pointpromotional indicators, sponsorship indicators, cocktail styles and cocktail families. In a matter of seconds, Overproof identifies the brands, products, suppliers and recipes on each menu.

Overproof’s menu database includes more than 1 million venues with coverage across the U.S. This report includes 9,127 venues in 13 markets. Some markets will include surrounding areas. A complete list of counties and venues included can be found at the end of the report. Venues were filtered to include only those which have branded products listed on the menu. The majority of venues will have more than one menu (happy hour, dinner, etc.), and all menus for a particular venue are considered in the dataset.

More Markets?

Interested in more markets? We have identified the leading suppliers, brands, and categories in Boston, Chicago, Dallas, Houston, Los Angeles, Phoenix, San Francisco, Seattle, and South Florida. Click HERE to learn how to access our full report and interactive dashboard. Identify trends, insights, and opportunities to start off 2024 with the latest data.

Nashville Liquor FAQ

  • What are the top liquor brands in Nashville? Jack Daniel’s reigns supreme, followed by Tito’s, Old Forester, and Aperol (popular in the trendy Spritz).
  • What is the most popular liquor category? Bourbon boasts the top spot, with Old Forester, Maker’s Mark, and Buffalo Trace leading the charge.
  • What is the most popular cocktail? The classic Margarita edges out the Old Fashioned in a close race for the top spot.
  • Are there any emerging trends in Nashville’s liquor scene? The Aperol Spritz, a light and refreshing cocktail, is gaining popularity.



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