Emmy- and Golden Globe-nominated actor, producer, and writer Issa Rae has announced the launch of Viarae, a new Prosecco brand made in conjunction with E. & J. Gallo Winery.
Vintage-dated Viarae Prosecco DOC is made from 100 percent Glara grapes grown by the La Marca cooperative in Treviso, Italy. According to a Monday press release, Prosecco was a natural choice for the “Barbie” star’s first foray into the wine space: it’s both her personal drink of choice and was the signature beverage of her character on HBO’s “Insecure,” the acclaimed five-season series Rae co-created, starred in, and produced. Rae and E. & J. Gallo say that the wine is intended to celebrate good times with great friends, no matter the occasion.
