Tito’s Vodka has long leaned into its rep as “the vodka for dog people.” The Austin-based brand launched its “Vodka for Dog People Program” shortly after the brand launched in 1997 to raise funds for various rescue programs, and earlier this week, they furthered their cause with a $53,000 donation to Diamonds in the Ruff, a non-profit, non-kill rescue shelter in Lockport, N.Y.
Opened in 2011, Diamonds in the Ruff is a foster- and volunteer-based rescue organization. The funds from Tito’s’ donation will go towards expanding the shelter’s operations, including the construction of a new 1,200 square foot facility that will allow the shelter to add 30 new kennels.
