Diageo to End Partnership With Sean ‘Diddy’ Combs After Lawsuit

Diageo will sever ties with entrepreneur and music mogul Sean “Diddy” Combs, according to a Tuesday court filing.

The 15-year partnership between Diageo North America and Combs included equal ownership of DeLeón tequila and a Cîroc marketing partnership. Diageo’s move follows a May 31 lawsuit by Combs, which alleges the spirit corporation failed to properly support and market the two brands due to racial discrimination. In the suit, Combs claims that his brands were pushed to “urban” neighborhoods and “typecast” by leadership.

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