Anheuser-Busch is promising financial assistance to its independent wholesalers following months of falling Bud Light sales. The corporation shared the sentiment in a brief company announcement on Thursday, signed by CEO Brendan Whitworth.
In the letter, Whitworth addresses frontline employees, wholesalers, and the company’s larger consumer base. A-B promises to “protect the jobs” of frontline workers and provide financial support (where legally allowed) to A-B’s network of independent wholesalers. A conservative boycott led to the continuous dips in Bud Light sales as well as harassment of Bud Light drivers, wholesalers, and other employees.
