Budweiser’s parent company is now buying back cases of Bud Light from wholesalers, according to the Wall Street Journal. Anhueuser-Bush told wholesalers in a recent memo that the company would purchase back unsold, expired products.
AB InBev’s client list includes 385 independent distributors across the United States, many of whom personally experienced harassment and transphobic attacks while transporting or selling Anheuser-Busch products. In the weeks since the April boycott driven by conservatives, AB InBev has launched significant consumer rebates, promotions, and wholesaler incentives in an attempt to win back its shrinking base.
