Baseball Hall of Famer Wade Boggs Says PBR Stole His Identity (Sort Of)

Baseball star Wade Boggs says he wants to set the record straight: He’s actually the inspiration for Pabst Blue Ribbon’s “Cool Blue” mascot.

In what appears to be a sneaky marketing campaign for PBR, Boggs claims that PBR “stole his identity,” per the April 17 exposé-style video. He alleges that the classic baseball bat-wielding mascot, often appearing in vintage advertisements, shares an uncanny resemblance to him. To combat this “theft,” Boggs, has launched a website (which appears to be owned by Pabst) to share the truth behind the #BoggsIsBlue campaign.

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