Report: Average Cocktail Price Increased This Winter, Martini Gained Popularity

Cocktail tastes change with the seasons, and this winter brought lots of boozy surprises, including slightly inflated pricing and a revived classic.

CGA by NielsenIQ’s quarterly cocktail report reveals that cocktail prices increased by an average of $1 year-over-year during the last quarter of 2022. Traffic and individual check value also soared with the price increase — up by 6 percent and 5 percent, respectively. Cocktail sales value remained static between the third and fourth quarters, per a CGA by NielsenIQ press release.

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