This year has seen unprecedented innovation in how the beverage alcohol industry collects, normalizes and analyzes data. For the first time ever, suppliers have gained access to AI-driven market intelligence through Overproof Insights. Overproof constantly monitors 2.5 million menus nationwide to see when and how suppliers launch and maintain sales and marketing programs, identify seasonal changes, areas of opportunity, trends and more. This key market report includes a wide variety of account segments and offers insight into South Florida alcohol market data, including what suppliers, brands, categories and cocktails lead by venue placements, total mentions and unique products.
What’s Included in the South Florida Alcohol Market Data Report
- 200 Venues
- 756 Menus
- 161 Suppliers
- 481 Brands
- 9,562 Total Mentions
Understanding the South Florida Alcohol Market Data Breakdown
The dataset is distinguished by:
- Venue placements – total venues that mention the supplier, brand or product category.
- Total mentions – amount of times across menus.
- Unique products – total unique products mentioned.
- Menu share – a supplier’s share of all mentions.
South Florida Alcohol Market Data: Key Takeaways
Bacardi Limited and Diageo USA tie as the suppliers with the most venue placements (159). Bacardi Limited leads by total mentions with 1,415 (14.9% menu share), followed by Diageo USA with 1,211 mentions (12.8% menu share). Diageo USA leads by unique products (89), followed by Pernod Ricard USA (82).
Tito’s (Tito’s Vodka), Bacardi (Bacardi Limited) and Aperol (Campari America) take the top three by venue placements and total mentions. South Florida is the only market where Aperol makes the top three in either category.
Tequila, vodka and rum are the most popular categories, making South Florida the only market where rum is listed among the top three. Margaritas, Martinis and Mules are the most popular cocktail families.
Methodology Behind the Report
Overproof’s leading menu analysis technology uses artificial intelligence and machine learning to read and extract insights from beverage menus at scale. Our proprietary algorithms scan digital and physical menus to understand their composition and capture cocktails, branded beers, wines, spirits and non-alcoholic beverages, product categories and subcategories, price point, promotional indicators, sponsorship indicators, cocktail styles and cocktail families. In a matter of seconds, Overproof identifies the brands, products, suppliers, distributors and recipes on each menu in the South Florida alcohol market.
Overproof’s menu database includes more than 1 million venues with coverage across the U.S. This report includes 200 venues in 10 markets. Some markets will include surrounding areas. A complete list of counties and venues included can be found at the end of the report.
Venues were filtered to include only those which have branded products listed on the menu. Major chain groups were not included. From the list of qualified venues in each market, the 200 with the most branded products listed were chosen. The majority of venues will have more than one menu (happy hour, dinner, etc.), and all menus for a particular venue are considered in the dataset.
