This year has seen unprecedented innovation in how the beverage alcohol industry collects, normalizes and analyzes data. For the first time ever, suppliers have gained access to AI-driven market intelligence through Overproof Insights. Overproof constantly monitors 2.5 million menus nationwide to see when and how suppliers launch and maintain sales and marketing programs, identify seasonal changes, areas of opportunity, trends and more. This key market report includes a wide variety of account segments and offers insight into Seattle alcohol market data, including what suppliers, brands, categories and cocktails lead by venue placements, total mentions and unique products.
What’s Included in the Seattle Alcohol Market Data Report
- 200 Venues
- 592 Menus
- 163 Suppliers
- 525 Brands
- 7,820 Total Mentions
Understanding the Seattle Alcohol Market Data Breakdown
The dataset is distinguished by:
- Venue placements – total venues that mention the supplier, brand or product category.
- Total mentions – amount of times across menus.
- Unique products – total unique products mentioned.
- Menu share – a supplier’s share of all mentions.
Seattle Alcohol Market Data: Key Takeaways
With 144 venue placements, Seattle is the only market where Campari America leads. Bacardi Limited and Pernod Ricard USA tie for second with 136 venue placements. By total mentions, Diageo USA leads with 860, (11% menu share), followed by Bacardi Limited (726, 9.3% menu share) and Pernod Ricard USA (676, 8.6% menu share). Diageo USA leads in unique products mentioned with 90.
Angostura (Mizkan America) is the leading brand by venue placements (83) and second leading brand by total mentions (184). Angostura does not make the top three in venue placements in any other market. Tito’s (Tito’s Vodka, 74) and Jameson (Pernod Ricard USA, 71) follow in venue placements. Bacardi (Bacardi Limited) leads in total mentions with 186.
Tequila, bourbon and vodka are the most popular categories and Margaritas, Mules and Old Fashioneds are the most popular cocktail families in Seattle.
Methodology Behind the Report
Overproof’s leading menu analysis technology uses artificial intelligence and machine learning to read and extract insights from beverage menus at scale. Our proprietary algorithms scan digital and physical menus to understand their composition and capture cocktails, branded beers, wines, spirits and non-alcoholic beverages, product categories and subcategories, price point, promotional indicators, sponsorship indicators, cocktail styles and cocktail families. In a matter of seconds, Overproof identifies the brands, products, suppliers, distributors and recipes on each menu.
Overproof’s menu database includes more than 1 million venues with coverage across the U.S. This report includes 200 venues in 10 markets. Some markets will include surrounding areas. A complete list of counties and venues included can be found at the end of the report.
Venues were filtered to include only those which have branded products listed on the menu. Major chain groups were not included. From the list of qualified venues in each market, the 200 with the most branded products listed were chosen. The majority of venues will have more than one menu (happy hour, dinner, etc.), and all menus for a particular venue are considered in the dataset.
