This year has seen unprecedented innovation in how the beverage alcohol industry collects, normalizes and analyzes data. For the first time ever, suppliers have gained access to AI-driven market intelligence through Overproof Insights. Overproof constantly monitors 2.5 million menus nationwide to see when and how suppliers launch and maintain sales and marketing programs, identify seasonal changes, areas of opportunity, trends and more. This key market report includes a wide variety of account segments and offers insight into Phoenix alcohol market data, including what suppliers, brands, categories and cocktails lead by venue placements, total mentions and unique products.
What’s Included in the Phoenix Alcohol Market Data Report
- 200 Venues
- 738 Menus
- 159 Suppliers
- 524 Brands
- 11,381 Total Mentions
Understanding the Phoenix Alcohol Market Data Breakdown
The dataset is distinguished by:
- Venue placements – total venues that mention the supplier, brand or product category.
- Total mentions – amount of times across menus.
- Unique products – total unique products mentioned.
- Menu share – a supplier’s share of all mentions.
Phoenix Alcohol Market Data: Key Takeaways
Diageo USA leads with 160 venue placements, 1,580 mentions (13.8% menu share) and 107 unique products. Bacardi Limited and Pernod Ricard USA tie for second in venue placements (152), while Beam Suntory takes second in mentions (1,076, 9.5% menu share) and unique products (94).
Tito’s (Tito’s Vodka) is the brand with the most venue placements (100), followed by a two-way tie for second and third place: Cointreau (Remy Cointreau) and Patrón (Bacardi Limited) with 70, and Don Julio (Diageo USA) and Maker’s Mark (Beam Suntory) with 69. Phoenix is the only market where Cointreau leads by total mentions (310), followed by Tito’s (296) and Angostura (Mizkan America, 273).
Tequila, bourbon and vodka are the most popular product categories, and Margaritas, Mules and Martinis are the most popular cocktail families in Phoenix.
Methodology Behind the Report
Overproof’s leading menu analysis technology uses artificial intelligence and machine learning to read and extract insights from beverage menus at scale. Our proprietary algorithms scan digital and physical menus to understand their composition and capture cocktails, branded beers, wines, spirits and non-alcoholic beverages, product categories and subcategories, price point, promotional indicators, sponsorship indicators, cocktail styles and cocktail families. In a matter of seconds, Overproof identifies the brands, products, suppliers, distributors and recipes on each menu.
Overproof’s menu database includes more than 1 million venues with coverage across the U.S. This report includes 200 venues in 10 markets. Some markets will include surrounding areas. A complete list of counties and venues included can be found at the end of the report.
Venues were filtered to include only those which have branded products listed on the menu. Major chain groups were not included. From the list of qualified venues in each market, the 200 with the most branded products listed were chosen. The majority of venues will have more than one menu (happy hour, dinner, etc.), and all menus for a particular venue are considered in the dataset.
