This year has seen unprecedented innovation in how the beverage alcohol industry collects, normalizes and analyzes data. For the first time ever, suppliers have gained access to AI-driven market intelligence through Overproof Insights. Overproof constantly monitors 2.5 million menus nationwide to see when and how suppliers launch and maintain sales and marketing programs, identify seasonal changes, areas of opportunity, trends and more. This key market report includes a wide variety of account segments and offers insight into Boston alcohol market data, including what suppliers, brands, categories and cocktails lead by venue placements, total mentions and unique products.
What’s Included in the Boston Alcohol Market Data Report
- 200 Venues
- 576 Menus
- 140 Suppliers
- 476 Brands
- 1,010 Total Mentions
Understanding the Boston Alcohol Market Data Breakdown
The dataset is distinguished by:
- Venue placements – total venues that mention the supplier, brand or product category.
- Total mentions – amount of times across menus.
- Unique products – total unique products mentioned.
- Menu share – a supplier’s share of all mentions.
Boston Alcohol Market Data: Key Takeaways
Diageo USA leads with 173 venue placements, 1,436 mentions (14.5% menu share) and 102 unique products. Pernod Ricard USA follows with 169 venue placements, 1,081 mentions (10.9% menu share), and 91 unique products. Bacardi Limited is the third brand by venue placements (158) and mentions (1,058, 10.7% menu share). Beam Suntory is third by unique products (86).
Tito’s (Tito’s Vodka) is the brand with the most venue placements (101), followed by Bailey’s (Diageo USA, 84) and Bacardi (Bacardi Limited, 78). This is the only market where Bailey’s makes the top 10 in venue placements. Fourth place brand Kahlúa (Pernod Ricard USA) does not crack the top 10 in any other market. Bacardi has a sizable lead in total mentions (322) over Tito’s (258) and Absolut (Pernod Ricard).
Vodka, tequila and bourbon are the most popular product categories, and Martinis, Margaritas and Sangria are the most popular cocktail families in Boston, making it the only market where Sangria ranks in the top three.
Methodology Behind the Report
Overproof’s leading menu analysis technology uses artificial intelligence and machine learning to read and extract insights from beverage menus at scale. Our proprietary algorithms scan digital and physical menus to understand their composition and capture cocktails, branded beers, wines, spirits and non-alcoholic beverages, product categories and subcategories, price point, promotional indicators, sponsorship indicators, cocktail styles and cocktail families. In a matter of seconds, Overproof identifies the brands, products, suppliers, distributors and recipes on each menu.
Overproof’s menu database includes more than 1 million venues with coverage across the U.S. This report includes 200 venues in 10 markets. Some markets will include surrounding areas. A complete list of counties and venues included can be found at the end of the report.
Venues were filtered to include only those which have branded products listed on the menu. Major chain groups were not included. From the list of qualified venues in each market, the 200 with the most branded products listed were chosen. The majority of venues will have more than one menu (happy hour, dinner, etc.), and all menus for a particular venue are considered in the dataset.
