By now we’re all familiar with the impact COVID-19 has had on almost every industry in the United States. From retail and wholesale trades to manufacturing, transportation, and warehousing, disruptions in the supply chain have made it increasingly difficult for American consumers to not only be able to obtain their favorite goods, but also continue to be able to afford them. The Consumer Price Index, a measurement tool for the United State’s government to monitor inflation, has risen by 8.3 percent over the last twelve months, the highest inflation rate since 1982.
Fever-Tree, a leading producer of premium alcohol mixers, has faced their own set of difficulties when it comes to overcoming these challenges. Due to concerns over increased costs of ingredients, packing and shipping, the company’s shares have decreased by over 40 percent in value over the last six months. Furthermore, earlier this year, Fever-Tree cut their expected earnings by approximately 80 million dollars, a move that boded poorly for the company going into the remainder of 2022.