For years, White Claw has remained the highest-selling brand of hard seltzer, beating out brands like Truly and High Noon for the position by taking in over 50 percent of annual sales. Now, the new age of White Claw has arrived, with White Claw REFRSHR Lemonade, a variety pack containing four lemonade flavors blended with notes of some previous White Claw flavors, and some exciting newcomers, like Calamansi lime.
The pack includes blood orange lemonade with a hint of black raspberry, blackberry lemonade with notes of red cherry, strawberry lemonade with a hint of kiwi, and of course traditional limón lemonade sweetened with Calamansi. This variety pack is intended to push boundaries in hard seltzer production by incorporating twists on their all-time favorite flavors. Chief Marketing Officer of White Claw Hard Seltzer John Shea stated that “White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment.”