Drinks America: What You Need to Know

Drinks America is a two-day beverage alcohol industry tradeshow hosted by Vinexposium. Thinking of attending? Here's what you need to know before you go.

Drinks America is a two-day event produced by Vinexposium and geared towards those in the beverage industry. For this industry-specific tradeshow, Vinexpo America, which deals with global wines, is joining forces with Drinks America to create a truly comprehensive experience that covers the full spectrum of beverage industry offerings. The co-located event will be held on March 9-10, 2022 at the Jacob K. Javits Convention Center in New York. Keep reading to learn more about the event and how you can register to attend or exhibit.

Who Attends Drinks America 2022? 

Buyers and exhibitors from across the industry will have the opportunity to attend conference sessions, educational sessions, demonstrations, round-table discussions, master classes, and much more. It is a unique chance to learn from experts, connect with people and businesses across the industry, and discover emerging products.   

Many of the attendees are major decision-makers and buyers from across North America, representing all tiers of the industry. Buyers can take advantage of Vinexposium Connect, which is a complimentary service that works to match attendees with exhibitors, so that they can zero in on the products that are most interesting to them. In addition, buyers can make the most of their time by scheduling on-site meetings ahead of time. To get started, here is a quick look at the schedule

Keep in mind that when you register for the event, you will get access to all the educational sessions, exhibitors, and special events at both Vinexpo America and Drinks America. Also, U.S. liquor laws require that both visitors and exhibitors are at least 21 years of age. Identification will be checked upon entrance. The event is not open to consumers, so all registrations will be reviewed to ensure that it remains an industry-focused event. If your registration is flagged for not meeting attendance requirements, it will be put on hold and you will be contacted by someone from the event. 

How Much Does it Cost to Attend?

If you register before March 8th, the cost is $50. Registering on-site on the dates of the event will cost $100, so be sure to register beforehand to pay the most affordable rate.

Who exhibits at Drinks America?

Exhibitors at Drinks America include brewers, distillers, spirits importers, spirits associations, eCommerce technology systems, packaging and logistic companies, and low- and no-alcohol producers. If you want to take advantage of one of these exhibition options, fill out this form and you will be contacted by a Drinks America representative. 

How Can I Be an Exhibitor at Drinks America?

There are a few different options if you want to exhibit your products at Drinks America 2022.

Purchase a Booth 

Depending on your goals and your budget, you can find a booth option that works for you. From raw spaces that start at $45 per square foot to turnkey booth solutions that are fully furnished for $8,000, there is a wide range of options to choose from. To view booth options, features, and pricing, you can either contact a sales team member or download the Exhibitor Brochure.  

Reserve a table at Wow! 

The Organic Wine World Wow! will offer a pavilion that serves as a central exhibit and tasting location. Buyers from around the world will be visiting the pavilion to sample products from both wine and spirits producers. For $2,995 you can secure an exhibition spot at the pavilion, which includes two chairs and a skirted table.

Become an event sponsor

Sponsorship is a great way to advertise products and gain attention from interested buyers within the industry both before and during Drinks America. Again, you can find the right package to fit your budget and help you meet your goals. 

Invest in a digital sponsorship

Digital content continues to become an increasingly effective way to build brands. You can use this tool to be featured on newsletter ads or featured on webinars. This technique will help get you noticed and build some excitement around your brand before the actual event.

Drinks America Wrapped Up

Since the Drinks America event will be hosted simultaneously with Vinexpo America, and encompasses all aspects of the wine & spirits industry, this tradeshow is truly an advantageous opportunity for both exhibitors and buyers. Attendees will enjoy a comprehensive look at the latest products on the market and decision-makers will be able to meet with companies and expand their own offerings. Remember, registration is available online through March 8 for $50 and on-site registration is priced at $100. Attendees can register at either vinexpoamerica.com or drinksamerica.com to gain entry to both shows.


What is Drinks America? 

Drinks America is a two day event that brings together people from across the beverage industry. The event schedule includes educational sessions, round-table discussions, demonstrations, master classes, and other special events. It is a great opportunity for businesses to showcase products and buyers to learn about new offerings. 

When is Drinks America 2022? 

March 9-10, 2022.

Who attends Drinks America? 

Attendees cover the full spectrum of the beverage industry and include buyers and leaders who make major purchasing decisions. 

How much does it cost to attend Drinks America? 

You can register for Drinks America 2022 for $50 before March 8, 2022. On the actual dates of the event, the price doubles to $100.

How do I become an exhibitor at Drinks America? You can fill out this form and a Drinks America representative will contact you.



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