Craft Beverage Expo: What You Need to Know

A photo of a man and woman engaging at a trade show.
The Craft Beverage Expo and Distribution Conference is a multi-faceted event that combines a traditional conference, tradeshow, and other virtual and live events for a comprehensive industry gathering.

The Craft Beverage Expo and Distribution Conference is a multi-faceted event that combines a traditional conference, tradeshow, and other virtual and live events for a comprehensive industry gathering. While other alcohol industry events are more all-encompassing, this conference focuses on small-batch beverage brands and the unique challenges they face when it comes to everything from obtaining the right equipment to securing placement on store shelves. It is the perfect networking and educational event for small-batch brewers and distillers. Learn more about what to expect from the 2022 Craft Beverage Expo.

Core Offerings

For small-batch brands, the Craft Beverage Expo provides attendees with access to industry experts. You can learn exactly how to develop a distribution plan from professionals in the industry. Other classes and sessions will cover topics that include: how to launch new products, best practices for working with different size distributors, obtaining distribution in control states, figuring out when is the right time to expand, staying ahead of the curve with distribution plans, demand planning for distribution, sales territory management, and much more. 

Those who are looking for new ways to streamline production will be able to speak with companies that offer turnkey solutions. There are plenty of companies out there that cater specifically to small-batch beverage brands and they would love your business. You can learn about new technology that will help you source fresh ingredients, manage labels and shipping, and optimize your finances. Whether you operate as an on-premise, off-premise, or third-party organization, the expo is a great way to discover new solutions for branding, packaging, creative distribution, retail marketing, and other areas that are specific to small-batch brands.  

This year, Overproof’s CEO Marc DeKuyper will be a panelist for the Driving Growth Through Distribution session on Wednesday, March 9th at 8:30am, along with Andrew Mansinne, President of Brand Elixir Partnership and moderator Lana Toler, Marketing and Innovation Manager at The Spearhead Group. During this open-format discussion, they will be sharing how data plays a role in distribution growth, the importance of internal and external collaboration between marketing and sales, and how relationship-building and partnerships can successfully drive brand awareness and revenue.

Dates for the Craft Beverage Expo 2022

The Craft Beverage Expo will be held on March 8-9, 2022 at the Kentucky International Convention Center in Louisville, Kentucky. CBE’s Women in Craft Forum will be held on March 10th, 2022 at the Kentucky International Convention Center in Louisville, Kentucky.

Costs for Attending the Craft Beverage Expo 2022

  • March 8-9, 2022 – Producer / Distributor / Retailer Full Conference Pass: Starting rate is $250 and ending rate is $460 (price increases by $10 each week)
  • March 8th or 9th, 2022 – Single Day Conference Pass: Starting rate is $150 and ending rate is $360 (increases by $10 each week)
  • March 8-9th, 2022 Non Exhibiting Supplier Pass – starting rate is $375 and ending rate is $595 (price increases by $10 each week)
  • March 8-9th, 2022 Non Exhibiting Supplier Expo – $50/$75/$100
  • March 8-9th Expo Only – onsite rate is $75 while online is free to attend
  • March 10th Women in Craft – starting rate is $150 and ending rate is $360 (price increases by $10 each week)

How to Become an Exhibitor at the Craft Beverage Expo

If you provide products or services that could benefit those in the craft beverage industry, the expo provides a great way to promote your own company and connect with decision-makers. You can generate and cultivate meaningful ideas and gain valuable exposure that will provide an excellent return on your investment. The first step is to take a look at the available Vendor Showcase packages. These provide different interactive experiences at different price points so that you can find something that meets your needs and fits your budget. Packages range from $1,550 to $2,500. To purchase a spot as a Webinar Title Sponsor you can choose from packages that cost between $2,500 to $5,000. 

Once you have decided on a package, you will want to check the Event Calendar. Take a look at the current availability and select an ideal slot. Next, email Annmarie Kennick at [email protected] with your package selection, time slot preferences, and any questions you might have. 

To become an exhibitor at the live event, start by studying the event floorplan and choosing an available booth space. Next, complete an Exhibit Contract that includes your company details and booth preferences. 

How to Become a Sponsor at the Craft Beverage Expo

As an official sponsor, you will be able to gain valuable exposure to your target customers. This unique trade event is completely focused on producers of beer, cider, wine, and spirits, which means that your brand will be able to reach a large, national audience at a single event. To become a sponsor, take a minute to review the sponsor packages and then contact Annmarie Kennick at [email protected].

Although there are many other conferences and tradeshows within the alcohol industry, the Craft Beverage Expo provides a unique opportunity for small-batch brands to learn more about their craft, gain valuable exposure, and connect with other companies who may be able to provide solutions in the form of products and services. Be sure to learn more about the expo and secure your spot for October.   

FAQs

What is the Craft Beverage Expo and Distribution Conference?

The Craft Beverage Expo is a special event that combines a conference and tradeshow along with virtual events that are all aimed at the small-batch beverage industry.

When is the Craft Beverage Expo 2022?

There will be an in-person Women in Craft event on March 10th, 2022. The full Craft Beverage Expo and Distirbution Conference is March 8-9th, 2022.  

How much does it cost to attend the Craft Beverage Expo?

The cost of attending the full CBE conference as a producer, distributor or retailer is $460. A single day pass for March 8th or 9th is $360. The cost of attending Women in Craft on March 10th is $350.

How do I become an exhibitor at Craft Beverage Expo?

Choose a vendor showcase package and email Annmarie Kennick at [email protected].

How do I become a sponsor of the Craft Beverage Expo? 

Choose a sponsorship package and contact Annmarie Kennick at [email protected].

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