Overproof Launches Overproof TEAM, Nationwide Market Representation for Alcohol Brands

Overproof is proud to announce the launch of Overproof TEAM, a company division that plans and executes custom brand programs powered by the Overproof platform.

Overproof TEAM will provide technology-driven solutions for supplier programs and partnerships

MIAMI (September 21, 2021)Overproof – the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries – is proud to announce the launch of Overproof TEAM, a company division that plans and executes custom brand programs powered by the Overproof platform.

Overproof TEAM partners with both emerging and established brands. We help them expand into new markets, enhance their market representation for alcohol brands, and secure new distribution channels through comprehensive strategies. These strategies leverage the full suite of Overproof products, encompassing brand activations, staff training, access to brand ambassadors, and detailed reporting

“Overproof TEAM is an exciting step toward our mission to lead an insight-driven revolution of the beverage alcohol industry,” said Marc De Kuyper, CEO of Overproof. “Our technology solutions are built to help brands create route-to-market strategies. With these tools, Overproof TEAM can leverage our proprietary industry data and a customer’s business data to drive depletions and generate true brand advocacy.”

Furthermore, Overproof TEAM will also leverage Overproof’s newest technology, F&BInsights, which cleans and enriches bar and restaurant data. This enables us to deliver insight-rich cocktail sales and performance reports to beverage alcohol suppliers.

“We’ve assembled an elite team to carry out custom programs and strategic partnerships for beverage alcohol brands,” said Nick Nistico, vice president of sales at Overproof. “Brands entrust us to present an elevated go-to-market strategy, serve as an extension of their current field representation, and then produce results while requiring little to no time investment from them. We handle every aspect of the supplier programs we build, and offer comprehensive reporting to showcase the results.”

Overproof TEAM offers competitive pricing tailored to a brand’s goals, specializing in market representation for alcohol brands. Brands gain access to the Overproof portfolio of non-competing alcoholic and non-alcoholic brands. They cross-promote these brands via strategic partnerships, which in turn increases consumer reach, all achieved at a shared cost. For more information on Overproof TEAM, visit www.overproof.com/opteam.

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