Guide to M. Shanken Communications Impact Marketing Seminar

The M. Shanken Communications Impact Marketing Seminar is a single-day event that brings together leaders throughout the beverage alcohol industry, including CEOs, presidents, and other top executives, to discuss emerging trends and important topics that are shaping the industry. 

The M. Shanken Communications Impact Marketing Seminar is a single-day event that brings together leaders throughout the beverage alcohol industry, including CEOs, presidents, and other top executives, to discuss emerging trends and important topics that are shaping the industry. 

Details of the M. Shanken Communications Seminar 

In 2021, the 45th Annual Impact Marketing Seminar will be held on September 29, at the Pierre Hotel in NYC. The event is hosted by M. Shanken Communications. This year’s distinguished speakers include:

  • Ivan Menezes, CEO of Diageo
  • David Trone, Co-Owner of Total Wine & More
  • Ann Mukherjee, Chairman & CEO of Pernod Ricard North America
  • Wayne Chaplin, CEO of Southern Glazer’s Wine & Spirits
  • David Klein, CEO of Canopy Growth Corporation
  • José Andrés, Founder of ThinkFoodGroup
  • Alex Ryan, CEO of Duckhorn Wine Company

Agenda for the 2021 Seminar

The seminar will begin at 7:30 am with a continental breakfast that will run till 8:45 am. The informative sessions will begin at 9:00 am. Seminar topics include:

  • “A New Strategy After Covid?”
  • “Purpose Driven Spirits Marketing”
  • “The Many Benefits of Charity Marketing”
  • “The Future of Retailing As I See It”
  • “Post-Pandemic – The Future of the Restaurant Industry”
  • “Cannabis Drinks’ Extraordinary Potential”
  • “Becoming a Publicly Traded Wine Company”

After the sessions, seminar participants can enjoy a reception that will include lunch, champagne, and a keynote speaker. 

Registering for the Seminar

Currently, the seminar is sold out, however, interested parties are still welcome to sign up and join the waiting list. Keep in mind that proof of COVID-19 vaccination is required. 

About M. Shanken Communications

M. Shanken Communications is a company that owns and operates several popular publications that cover the alcohol and beverage industries in the United States. Here is a breakdown of their most popular brands. 

Market Watch

Market Watch caters to readers who run on-premise and off-premise alcohol sales businesses. The publication focuses on identifying trends, examining new industry tools, and providing helpful information to those working directly in the beverage industry.

Shanken News Daily

This daily publication covers topics in the wine, beer, and spirits business, and provides a mobile-friendly source for industry news. It serves as the premier source for up-to-date, breaking news across the globe. Editors choose topics that discuss important data regarding trends, examine new technology, interview leaders in the alcohol industry, and provide comprehensive news stories.

Impact

Impact is regarded as the primary source for quantitative data and expert analysis. It is released 16 times a year and the content covers: global trends and markets, relevant news regarding wine, beer, and spirits, interviews with executives, and rankings of various brands, distributors, and suppliers.

Wine Spectator

With this publication, you can expect to read information from experts on wine, fine dining, culture and entertainment, and culture. It is a lifestyle magazine that revolves around the world of wine and can be read either in hardcopy or online. 

Cigar Aficionado

Cigar Aficionado speaks to successful and wealthy men who are pursuing a life of luxury. The audience loves a good cigar and is always on the lookout for the latest with it comes to sports, cars, travel, fashion, and the finer things in life.

Whisky Advocate

Those who are interested in learning more about and consuming fine whiskies from around the world will enjoy the Whisky Advocate. Readers will enjoy an informative, educational, and entertaining publication that talks about all things whisky

While this year’s seminar is full, remember that you can sign up for the waitlist and set a reminder for yourself to register early for the 2022 seminar. It is a great way to learn from leaders who are helping to steer the industry.  

FAQs

What is the M. Shanken Communications Impact Marketing Seminar? 

It is an annual seminar that is hosted by M. Shanken Communications and brings together leaders from across the alcohol and beverage industry to discuss important and timely topics.

When is the Impact Marketing Seminar 2021? 

This year, the seminar is being held on Wednesday, September 29, 2021 in NYC.

Who attends the Impact Marketing Seminar? 

Every year, CEOs, executives, and presidents from major alcohol industry businesses attend the seminar. This year’s speakers are Ivan Menezes, Wayne Chaplin, Alex Ryan, David Klein, José Andrés, David Trone, and Ann Mukherjee. 

What is the agenda for the Impact Marketing Seminar 2021? 

The seminar will open with a continental breakfast before seminars begin at 9 am. Participants can attend seminars on different topics before meeting for a reception that includes lunch, champagne, and a keynote speaker.

How do I register to attend the Impact Marketing Seminar?

You can register to attend the Impact Marketing Seminar here. However, the seminar is currently full so you will only be able to sign up for the waitlist. In addition, proof of COVID-19 vaccination is mandatory.

What is M. Shanken Communications? 

M. Shanken Communications is an American publishing company that owns several popular brands that cover the wine, spirits, and beer industries. 

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