Overproof Selected for Endeavor Miami’s ScaleUp Program

A photo of the Overproof office
Overproof is proud to announce it has been selected to Endeavor Miami’s ScaleUp Program - a tech incubator supporting leading early-stage companies with strong impact potential.

The company that specializes in AI technology for alcohol brands was selected to be part of the program’s fourth cohort

MIAMI (Aug. 31, 2021) – Overproof – the first and only business intelligence company that specializes in helping beverage alcohol suppliers build outperforming brand strategies using aggregate data and industry-trained prediction models (AI), is proud to announce it has been selected to Endeavor Miami’s ScaleUp Program. ScaleUp is an  acceleration program which supports leading early-stage companies with strong impact potential in the Florida ecosystem to scale and prepare for organized growth.

“Endeavor has established itself as a leading incubator of the global tech community by creating an impressive network of founders, who continue to pay it forward for each cohort,” said Marc De Kuyper, founder and CEO of Overproof. “I’m honored to be a part of this program, and look forward to working with their team of highly experienced entrepreneurs as Overproof prepares for accelerated growth over the coming months.”

“Overproof’s tech-enabled and scalable solution makes the company a great fit for the ScaleUp program,” said Anna Papalexopoulou, growth programs associate at Endeavor.  “Overproof has clearly established traction and is at a stage of maturity where Endeavor can help the startup scale its operations,  bringing it to the next level. Moreover, we believe that the founders’ experience and successful track record will be a valuable contribution to the cohort’s synergies and trigger rewarding conversations with other participants.”

To participate in ScaleUp, companies must have product-market fit, generate $700k – $2.5M annual revenue, and exhibit innovative components that allow for rapid scaling. Endeavor also emphasizes the “Endeavor fit” of founders, meaning founders must have a collaborative, pay-it-forward mentality that allows for rewarding peer-to-peer exchanges within the program.

This month, Overproof launched its newest product, F&B Insights, a platform that empowers bars and restaurants to monetize their existing POS sales data, and gives suppliers unprecedented insight into their on-premise performance and return on investment (ROI). Powered by Overproof, F&B Insights cleans, enhances and enriches raw POS data, and delivers brand performance reports to partnering alcohol suppliers.

Since its founding in 2018, Overproof has raised $6.8M and is currently in a $3M late seed round, in anticipation of its Series A scheduled for Q3 2022. To learn more, email: [email protected].  



Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts:
Subscribe to


Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.

Related Posts
A headshot of Marc De Kuyper, CEO of Overproof

On track to be next family-CEO, Marc De Kuyper decided to go his own way

From an early age Marc de Kuyper (43) prepared to lead the Koninklijke De Kuyper family business, one of the oldest distilleries in the world. But things turned out differently. After moving to the U.S. to establish De Kuyper’s presence in the country, he left the business and started his own company three years ago.