As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy. A successful ambassador is essentially a living, breathing embodiment of the alcohol brand they represent, while educating consumers, bartenders, retailers, journalists, and sales representatives about what distinguishes the brand, with the intention of increasing its market share.
In addition, an alcohol brand ambassador will serve as a respected opinion leader within the wine and spirits industry. They will have a role in brand activations, providing information on new products, as well as developing and launching creative ideas to raise the brand’s profile.
What skills and qualifications do you need to become an alcohol brand ambassador?
It takes a specific set of skills to succeed as an alcohol brand ambassador and effectively influence others. The key skills and qualifications needed include marketing knowledge. While a degree in marketing is not required, they should have a thorough understanding of basic marketing principles, including authenticity, as well as the value of digital marketing and social media.
An alcohol brand ambassador must also have a well-established online presence and a highly committed network to reach as many people as possible through a variety of channels and platforms (e.g., social media, blogs, emails, webinars). Another important skill for being a successful alcohol brand ambassador is maintaining a high level of professionalism.
Although brand ambassadors are not full-time employees of a company, they still represent the brand to the public. They will talk about the brand, encourage others to buy the product and services, and influence how the public perceives the brand. An alcohol brand ambassador must have natural leadership skills, including confidence and positivity, traits that will attract the public and make them want to listen.
Finally, alcohol brand ambassadors must have a passion for building and cultivating relationships, as well as the ability to gather information and gather and provide innovative insight with the brand. A successful ambassador will share details based on their own experience with the product, as well as their conversations with their customers and competitors.
How do I sell myself as an alcohol brand ambassador?
Brands looking for an ambassador will be looking for someone who best represents their values and personality. To sell yourself well as an alcohol brand ambassador, it is advisable to identify the thought leaders within the company with whom you believe you are aligned and make them aware of it. Also, demonstrate your brand awareness by reaching out to the company and letting them know what makes you a good fit.
According to Indeed.com, the seven steps to becoming a brand ambassador include: discovering compatible brands, building engagement, creating a cohesive online personality, getting your audience involved, building a following, contacting relevant brands and applying.
What is the average salary of an alcohol brand ambassador?
The Bureau of Labor Statistics estimated the salary of alcohol brand ambassadors under the broad occupational title of promotion manager for liquor wholesalers. Usually, they are known for focusing on only one brand or manufacturer of liquor products. The average salary for this occupation is estimated at $82,870 per year.
Along with the salary, many of them will earn commissions and bonuses based on the success of the brand and on the brand ambassador’s experience.
FAQ
What is a brand ambassador?
A successful ambassador is essentially a living, breathing embodiment of the alcohol brand they represent, while educating consumers, bartenders, retailers, journalists, and sales representatives about what distinguishes the brand, with the intention of increasing its market share.
Do I need to have a marketing degree to become an alcohol brand ambassador?
A marketing degree is not specifically required; however, it is necessary to understand the principles of marketing.
What is the typical work environment as an alcohol brand ambassador?
Every day is different for alcohol brand ambassadors. It requires attending and organizing social events in bars, restaurants, hotels and nightclubs. It may also require working long hours, including weekends and holidays. In addition, they are often assigned to a specific region, which requires travel.
Do I need to have a large social media following base to become an alcohol brand ambassador?
Alcohol brand ambassadors do not need to have a large following in social media to be successful. However, it is important part is to have a well-established online presence with a highly engaged network. For more information, see here.
