Restaurants, Hotels & Bars: Surviving COVID Closures

The restaurant and hospitality industry are among the hardest hit by the COVID-19 epidemic. Self-distancing is keeping people home and away from bars, restaurants and hotels.

By Linda Worton Jackson

The restaurant and hospitality industry are among the hardest hit by the COVID-19 epidemic. Self-distancing is keeping people home and away from bars, restaurants and hotels. Across the nation, restaurants and bars are expected to lose some $225 billion over the next three months, while hotels are losing an estimated $1.4 billion in room revenue per week, with that number rising.  

Although I have been an attorney for more than 30 years, working in the hospitality and bankruptcy arena, I have never seen anything like this. In the coming weeks, I will be providing some information designed to help businesses, big and small, navigate these difficult times.  

Many are wondering, at this point, how to protect their business. The following are some basic, but critical tips:  

Review and Understand Contracts: Before making any decisions, it is important that you read your contracts. Read the fine print to determine whether you can cancel an order or terminate an employee before doing either. Find out if there are provisions in that contract that allow for it to be broken, or if there is some built-in flexibility. If you are unclear as to what the contract permits or prohibits, contact legal counsel. It’s better to review these things upfront rather than pay the consequences in the future.  

No contract: If you do not have a contract to perform services or have services performed, it’s best to work toward a mutual solution that will work for all parties once the crisis is over.  

Keep Detailed Records: After you review your contracts, you likely may begin to contact employees, suppliers and others to take action. Make sure you keep detailed records of any communication. Putting things in writing is best. Written records can help to protect you in the future should you face legal action or need to take legal action.   

Review Insurance Policies: Many people buy insurance and renew it year after year without reviewing their coverage. Now is the time to determine if you can collect. Business interruption insurance is designed to cover loss of income incurred due to a slowdown or suspension of a businesses’ operations under certain circumstances. This coverage generally is triggered when a policyholder sustains physical loss or damage to insured property by a covered loss as defined in the policy. As a result of the SARs and other outbreaks, many insurers added exclusions for pandemics and viruses to this coverage. We anticipate seeing lawsuits challenging coverage as time goes on.  

Keep Lines of Communication Open: These are difficult times for everyone. Make sure those who you work with, and those who work for you, are kept up to date on what is taking place at your business. Reach out to banks, landlords, and suppliers. Explain your financial situation and see if you can work out a payment plan. Reach out to employees to let them know what is happening. Maybe you can hire some back as you restructure. Once this crisis is over do you want to maintain those relationships? One way to make sure you do is to communicate.  

Think Outside the Box: Many businesses are finding new ways to survive. Restaurants are offering free pickup and delivery. Some are selling their supplies to other venues. One restaurant was selling raw meat and chicken to the public for them to pick up and take home to cook. Bars may need to sell whole bottles of liquor. If you buy in bulk, consider selling to grocery stores where shelves are empty. If your business isn’t set up to do this, consider making a donation to food banks and other nonprofits that are helping those in need, and take the tax deduction. If you are a hotel, consider providing lodging to first responders who may not be able to return home to their family.  

Whatever steps you take, take them now.   The information provided in this blog is not intended to constitute legal advice and is intended for general information purposes. For more information contact Linda Worth Jackson at [email protected] or visit pardojackson.com. 

Is there a tool that shows what’s selling where after activations?

Overproof connects field activity, like tastings or menu placements, to account-level depletion data, so you can see which activations are actually driving sales.
Learn more at overproof.com/platform.

Tastings tracker for beverage alcohol companies

Tastings helps beverage alcohol companies manage and measure sampling events from start to finish. Field teams and talent can view their schedules, log events, upload photos, and capture outcomes all in one place. Brands get a clear view of what’s happening in the field and how events are performing.
Learn more at overproof.com/tastings.

Alternative to Salesforce for alcohol field teams

Salesforce wasn’t built for the on- and off-premise world. Overproof offers a lighter, alcohol-specific alternative that lets field teams track visits, follow-ups, and account progress without the steep learning curve or custom development.
Learn more at overproof.com/platform.

Share:

Facebook
Twitter
Pinterest
LinkedIn

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
A photo of a man writing
COVID-19

Bankruptcy as a Strategy and Not a Sign of Defeat

As the COVID-19 pandemic continues to put financial stress on businesses and individuals, it is more important than ever to know what your options are and what strategies will provide you with the best solutions.

A photo of grapes on a vine
Business

Wine Trends in the Era of COVID-19

The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.

overproof icon
Overproof Platform
For Alcohol Brands (1K-150k cases /yr)

The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.

How Overproof helps brands scale →

Tastings
For Off Premise Activations

Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.

Tastings for Alcohol Brands →

Tastings for Marketing Agencies →

For Enterprise

150k+ annual cases: Digital Transformation

Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.

For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.

Submit an inquiry →

By Role

Sales & Marketing

Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.

Overproof app for sales reps →

Agencies

Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.

Resources

Market Reports

Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.

Overproof Blog

Your go-to resource for best practices in building and scaling a beverage alcohol brand.

Testimonials & Case Studies

Let our customers tell you what they love most about Overproof.