Yes, Virginia, There is a Coors Seltzer

Dear Client: Sofia Colucci opened day 2 of the Molson Coors Beverage Company distributor show with a stable of seltzer plays for the future.  For those wondering if Coors would indeed line extend for a marquee seltzer: Wait no more. They’re launching Coors Seltzer in July with a full 360 media campaign.  It capitalizes on … Continue reading “Yes, Virginia, There is a Coors Seltzer”

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