The low to no alcohol trend will expand
In the coming year, expect to see an increase in ‘spirits’ with no alcohol in the US, with a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.
The rising popularity of drinks like spritz-based cocktails has helped this category grow. New takes on classic drinks may emerge, highlighting the emergence of low-alcohol Sherries, vermouths and saké options.