The low- and no-alcohol movement has been rumbling on for a while now, with dozens of booze-free ‘spirit’ brands hitting shop shelves since the launch of Seedlip in 2015.
And now, the drinks manufacturers want to break into the space that was, until relatively recently, reserved for wines: food pairing.
A recent survey published by Drinkaware found that 20% of people feel pressured to drink on Christmas Day, while another survey conducted by “alt-gin” brand Ceder’s claims that 40% of Brits are planning to stay completely sober.
If you are one of those 40%, there is now a much better range of drinks on offer than ever before. We dare say it’s now possible to find a decent pairing for almost everything you’re going to eat over the festive season.
We’ve rounded-up some of our favourites, from light and fizzy sparkling ‘wines’ to serve with Christmas brekkie, to sour kombuchas that stand up perfectly to smoked salmon blinis, to deep ruby-hued elixirs with red fruit aromas that chime brilliantly with turkey and cranberry sauce.