How Important is Distributor Alignment?

Dear Client: Our story on Boston Beer Co. and Dogfish Head’s challenges in distributor integration elicited a response from a craft brewer which started:  “Harry, cut to the chase …. this is a Sheehan – Boston Beer issue and then a whole lot of little issues.” We don’t like to report on ongoing deals that … Continue reading “How Important is Distributor Alignment?”

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