A circular graphic with an alcohol bottle in the middle that depicts alcohol software

AI-driven tools for fast-growing alcohol brands

Accelerate the growth of your spirits, beer or wine brand by leveraging real-time insights and prescriptive market intelligence.


Ditch the spreadsheets.
We’re bringing the alcohol industry into the 21st century.

A screenshot of a user creating an account set on Overproof using the perfect menu scoring.
sample photo of overproof
screen to set menu attributes in overproof

Build data-driven account lists with only the venues that fit your brand.

Overproof helps you generate lists of venues where you have the highest success probability by analyzing venues and menus against your target account profile. Then you can hit the field with a plan or assign these priority accounts to your field team to increase their chance of securing a placement.
Two screenshots of the Overproof app that show a user's goal screen and the activity that contributes to the status of that goal.

Track goal progress and hold your team accountable to KPIs.

Overproof’s sales enablement software lets you create goal sets for each team member, product, market and activity type. Built with sales teams in mind, the Overproof app enables reps to execute sales activities that count toward achieving their goals and track their progress in real time.
Two screenshots of the Overproof app that show a user's goal screen and the activity that contributes to the status of that goal.
two screenshots of the Overproof Tastings app that show a user's checklist and how to log a customer interaction

Plan and track smarter off-premise sampling programs.

Get more out of your sampling program by equipping talent with an easy-to-use app to gather store, inventory and competitor data, and track consumer demographics, feedback and conversions.

With comprehensive program and talent performance dashboards, you can view results in one place. Easily identify the best possible combinations of location, schedule, talent and product to continuously drive success in the off-premise.

a screenshot of the f&binsights platform page where alcohol suppliers can create a program for a specific cocktail

Streamline on-premise relationships with F&B Insights.

The F&B Insights marketplace makes it easy for brands to meet and access cocktail sales insights from new or current merchants. Partner together on a cocktail program, which you can set to target specific markets or a desired venue profile, and gain access to your on-premise performance data.
sample photo of f&b insights to create a program
screen showing how to create a proposal in f&b insights
the logos of current overproof clients

Overproof is the only platform for alcohol brands, built by beverage alcohol people.

“Having lived the pain points our customers face daily while bringing a product to market, it was clear the alcohol industry lacked advanced technology that could give brands access to real-time insights. This motivated me to start Overproof to help brands get the insights they need to drive success and scale their products efficiently.” – Marc De Kuyper, CEO
“Over the last decades, I have seen the industry continuously evolve, but what we are facing now is a completely new era in the world of food and beverage. Technology will prove instrumental in helping suppliers, distributors and merchants adapt in this landscape. The experienced team at Overproof creates solutions that will forever change the way the industry does business.” – Rudy Ruiz, Overproof Board Member, Prev. CEO Bacardi USA