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Overproof is the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry.

Powerful business intelligence for beverage alcohol brands of any size.

Overproof combines big data, our market insights and your business data to bring you the only AI-driven business solution that will help you create and execute an effective route-to-market strategy.
  • Multi-brand strategy development at any scale
  • Better reporting through AI-powered data and insights
  • Full and real-time analysis and optimization of sales and field execution
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The Overproof app is designed to support your team’s daily activity and help them reach their goals. Day-to-day actions taken by your team using the app, flow back to the portal, giving you full visibility over market execution.
  • Owned, target, and opportunity account set with route and schedule optimization
  • Account visit, activation and commitment tracking
  • Real-time opportunity analysis for any venue
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Overproof Insights combines your business data and your team’s performance data with our proprietary data and transforms it into actionable insights. Use business intelligence and data visualization to quickly identify what’s driving your brand growth, and where you should channel efforts.
  • Access to Overproof's proprietary data repository
  • 1.5M accounts at your fingertips
  • Your business data and team's performance data in one place
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FAQs

What is Overproof?

Overproof is an AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. We help customers create, execute, analyze and optimize winning brand strategies. To learn more, click here.

What is the Overproof platform?

The Overproof platform helps brand owners, managers and field teams create tailored and effective go-to-market strategies based on unique and industry-specific insights. Fully customizable to the specific circumstances of each brand, the platform includes concrete goal-setting functionality and Marketing & Sales activation planning tools. The platform also provides the interface towards sales and field teams go to market with.

What is Overproof app?

The Overproof app is a powerful, in-the-field execution tool for field reps, that gives them a clear view of their daily, weekly and monthly goals, along with the tools they need to achieve them. The app provides Artificial Intelligence-powered and real-time insight into the DNA of any bar or venue, including suppliers, portfolio of brands, beverage programs and menu profile, which drives optimization of commercial planning and field execution. To learn more, click here.

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The best beverage alcohol brands are built with Overproof.

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