The platform for fast-growing alcohol brands.

Boost your alcohol brand strategy with predictive market intelligence, gather data and leverage real-time insights to accelerate growth.

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Are you struggling to grow your business?

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Does your account prioritization strategy consider your account- product fit?
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Are you gathering data to identify microtrends and predict consumer behavior?
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Does your field team have the insights they need to efficiently reach their goals?
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Do you wish you had more efficiency in day-to-day operations: less admin, more growth?

The future of market intelligence for alcohol brands is here.

Know your success probability at every venue

Our predictive model uses AI and machine learning to analyze any venue against your target account profile and provide real-time opportunity analysis. With Overproof Score, you can prioritize accounts, know your market share, and outsmart your competition.
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Gather and leverage data at every touchpoint

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Route to market
Build strategies on the Overproof portal to analyze what’s working and what’s not, and optimize.
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In the field
Give your team actionable insights while gathering data from every action they take in the field.
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In the liquor store
Collect valuable consumer, competitor and conversion data from every off-premise activation.
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Behind the bar
Identify microtrends with unprecedented access to on-premise cocktail performance insights.
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In consumer homes
Execute highly experiential activations to a captive audience in consumer homes.

Give your team the insights they need, when they need them

Overproof’s sales enablement tools continuously gather data from the field to give your team access to real-time automated and actionable insights that help them achieve their goals.
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SEE APP FEATURES
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Do it all using the most powerful predictive insights engine for alcohol brands.

Build

A data-backed strategy leveraging predictive insights and microtrends.
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Execute

Effectively and efficiently, gathering data at every touchpoint.
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Analyze

Field results and identify which efforts generate the largest ROI.
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Optimize

Your plan continously as you learn from the field and become an expert in every market.
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YOU’RE IN GOOD COMPANY
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Overproof is the only platform for alcohol brands, built by beverage alcohol people.

“Having lived the pain points our customers face daily while bringing a product to market, it was clear the alcohol industry lacked advanced technology that could give brands access to real-time insights. This motivated me to start Overproof to help brands get the insights they need to drive success and scale their products efficiently.”
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Marc De Kuyper
Founder & CEO of Overproof
Previous CEO of Royal Dutch Distillers
11th Gen., De Kuyper Royal Distillers
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Marc De Kuyper

Marc is the eldest of the 11th generation of De Kuyper Royal Distillers, one of the oldest family distilleries in the world. In 2018, Marc founded Overproof, a one-stop-shop Software as a Service for the beverage alcohol industry. Since its founding, Overproof has secured multiple rounds of investments, and has grown to 20+ employees located in Miami, Denver, and Santa Fe, Argentina. With Overproof, Marc is bringing together his network, real-life experience with the challenges of building brands from the ground up, and his passion for the beverage alcohol industry.

“Over the last decades, I have seen the industry continuously evolve, but what we are facing now is a completely new era in the world of food and beverage. Technology will prove instrumental in helping suppliers, distributors and merchants adapt in this landscape. The experienced team at Overproof creates solutions that will forever change the way the industry does business.”
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Rudy Ruiz
Overproof Board Member
Previous CEO of Barcardi USA, EVP Emerging Spirits at Southern Glazer’s
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Rodolfo (Rudy) Ruiz

Ruiz was appointed to the Overproof Board of Directors in September. He joined the board having spent more than 40 years in the beverage alcohol industry. Currently Managing Director at Park Street Companies, Ruiz most recently served as EVP of Emerging Spirits at Southern Glazer’s Wine & Spirits. He joined Southern Wine after 25 years at Bacardi, in leadership roles that included president and CEO of Bacardi Asia/Pacific, president of Bacardi Global Brands, and president and CEO of Bacardi USA.

Empowering better business decisions for your alcohol brand in every market and at every touchpoint.

That’s the proof in Overproof.

Have a question about Overproof?

What is Overproof?

Overproof is a Miami-based data company that helps beverage alcohol brands leverage predictive market intelligence, access account-level insights, and identify microtrends to outsmart the competition at every touchpoint: in the field, on the bar, in liquor stores and in consumer homes. Our platform, Overproof, is the most powerful platform for fast-growing alcohol brands.

What is the Overproof platform?

The Overproof platform is a web portal that helps brand owners and managers create tailored and effective go-to-market strategies based on unique and industry-specific insights. Fully customizable to the specific circumstances of each brand, the platform includes concrete goal-setting functionality and Marketing & Sales activation planning tools.

What is the Overproof app?

The Overproof App provides Artificial Intelligence-powered and real-time insight into the DNA of any bar or venue, including suppliers, portfolio of brands, beverage programs and menu profile, which drives optimization of commercial planning and field execution. To learn more, visit the Overproof app page.

What is BarInsights?

BarInsights is the first and only platform that empowers bars and restaurants to monetize their existing POS sales data. Powered by Overproof, BarInsights cleans, enhances and enriches raw POS data, and delivers brand performance reports to partnering beverage alcohol suppliers.

What is Tastings?

Tastings enables customers to plan, schedule and execute off-premise activations. Within the web portal, brand managers can create new programs, set parameters and goals, track expenses, sales and more. The mobile app enables talent to capture activation data in real-time and provides the information brand managers need to gauge program success.

What sales enablement tools does Overproof offer?

Overproof provides alcohol brands with sales enablement tools that optimize the execution of a brand’s sales strategy at every touchpoint: route-to-market, in the field, behind the bar, on the shelf and in consumers’ homes. Overproof’s solutions tap into real-time market data and feature sales functionalities that enable field teams to track account activities, depletions, order fulfillment, and much more.

What is Overproof’s market intelligence?

Overproof’s predictive model uses Artificial Intelligence and machine learning to analyze any venue against a brand’s target account profile and provide real-time opportunity analysis. This generates an Overproof Score that highlights which accounts a brand should prioritize and what their current market share is. Brands can leverage the Overproof Score to outsmart its competition on-premise.

What is Overproof Insights?

Overproof Insights is our proprietary data repository and business intelligence platform, which feeds real-time data and insights to the Overproof platform and Overproof app., which in turn inform sales and marketing strategies. Fueled by day-to-day actions taken by our customers and by data we collect from trusted third parties, Overproof Insights turns regular metrics into smarter metrics that help businesses and brands succeed.