The most powerful platform for alcohol brands.

A diagram that has the Overproof logo at the center, and is surrounded by the tasks that Overproof's products help an alcohol brand accomplish: route-to-market strategy, field team management, off-premise activations, in-market representation, direct-to-consumer experiences and on-premise sales and data.

Build business success with the only AI-driven planning, execution and tracking platform for alcohol brands.

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Business tools to help alcohol brands make better decisions.

OVERPROOF PORTAL

A hyper-smart CRM that knows what works for your brand.

A screenshot of the Accounts dashboard on the Overproof Portal that includes the listing for Beaker & Gray. The listing includes address, phone number, hours of operation.
Overproof combines big data, our market insights and your business data to help you create and execute an effective route-to-market strategy built on insights.
  • CREATE MARKET STRATEGIES & ALLOCATE RESOURCES
  • SET KPIS & GOALS PER BRAND & TEAM MEMBER
  • GAIN FULL VISIBILITY OVER IN-MARKET EXECUTION
  • ANALYZE WHAT’S WORKING & OPTIMIZE PLANS
  • AUTOMATE REPORTING & WORKFLOWS
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OVERPROOF APP

Empower your team while staying in control.

The team goals dashboard shows a list of team goals, and the team goals mobile view shows a user their goals and progress toward them.
The Overproof app helps your team execute sales activity and reach their goals. Activity executed by your team using the app flows back to the portal, giving you full visibility over market execution.
  • OWNED, TARGET & OPPORTUNITY ACCOUNT SETS
  • ACCOUNT VISITS, ACTIVATIONS, & COMMITMENT TRACKING
  • REAL-TIME OPPORTUNITY ANALYSIS FOR ANY VENUE
  • AUTOMATED ACTIVATION WORKFLOWS
  • ROUTE & SCHEDULE OPTIMIZATION
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BARINSIGHTS

Get access to cocktail performance insights.

A sample BarInsights supplier report includes how many cocktails sold over a given period of time, total volume in ounces and 9LE, percentage of sales, rank on cocktail menu, cocktail sales week over week and rank on menu week over week.
BarInsights partners with bars and restaurants to clean and enrich their sales data, and deliver beverage alcohol suppliers vital on-premise cocktail performance insights that drive brand strategy and give a clear picture of on-premise performance.
  • UNITS SOLD, TOTAL VOLUME (OZ & 9LE), SHARE OF SALES AND MENU RANK
  • UNDERSTAND CUSTOMER BEHAVIOR, CHANGES IN TRENDS, AND ACCESS FOOD PAIRING INSIGHTS
  • MAP BRAND PERFORMANCE AMONG DEMOGRAPHIC GROUPS, GEOGRAPHY, BAR OR RESTAURANT SEGMENT
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TASTINGS

Execute off-premise activations.

A screenshot of the Tastings dashboard that shows results: activations, people, engagement rate, sample rate, conversion rate, bottles sold per activation and bottles sold per brand ambassador. A screenshot of the Tastings mobile app shows the form completed by field users.
Tastings helps beverage alcohol brands create and execute off-premise sampling programs, while gathering valuable data on every event.
  • CREATE ACTIVATION PROGRAMS, ADD ACCOUNTS & ASSIGN TO FIELD TEAM
  • COLLECT ACTIVATION DATA, DEMOGRAPHICS & CONVERSIONS THROUGH TASTINGS APP
  • TRACK INVENTORY & COMPETITOR PRICING & ACTIVITY
  • AUTOMATE ACTIVATION REPORTING
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COMPANYTOAST

Reach consumers at home.

A screenshot of the CompanyToast dashboard that shows sample results.
CompanyToast is a virtual happy hour program, led by renowned bartenders, who present cocktail recipes to virtual groups. For suppliers, CompanyToast is an easy way to reach consumers at home and generate brand awareness.
  • HIGHLY EXPERIENTIAL ACTIVATIONS
  • BRAND PRESENTED TO A CAPTIVE AUDIENCE
  • GENERATE BRAND AWARENESS & ADVOCACY
  • BUILD BARTENDER RELATIONSHIPS
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OVERPROOF INSIGHTS
Overproof Insights combines your business data and your team’s performance data with our proprietary data and transforms it into actionable insights. Use business intelligence and data visualization to quickly identify what’s driving your brand growth, and where you should channel efforts.
  • OVERPROOF’S PROPRIETARY DATA REPOSITORY
  • YOUR BUSINESS DATA, DEPLETION REPORTS & MORE
  • AGGREGATED INDUSTRY DATA
  • DATA GENERATED BY YOUR TEAM USING THE OVERPROOF SUITE OF APPS
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OVERPROOF TEAM

In-market brand representation.

The logo for Overproof TEAM
Overproof TEAM plans and executes custom supplier programs to launch your brand in new markets and gain traction in existing ones.

Led by industry experts and powered by Overproof’s technologies, Overproof TEAM is an effective way to amplify your brand nationwide and see Overproof’s product suite for beverage alcohol suppliers in action.

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Resources for Beverage Alcohol Brands

Non-Alcoholic Cocktails

Non-Alcoholic Cocktails

For those trying to maintain sobriety due to personal and health reasons or to address a substance abuse disorder, replacing alcohol with non-alcoholic beverages in social settings is typically limited to options like tea or decaf coffee. Fortunately, the beverage industry has stepped up with delicious non-alcoholic cocktail recipes and ready-to-drink brands that will provide people with the experience they enjoy but without the alcohol.

Have a question about Overproof?

Overproof is the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries. Overproof’s products provide customers access to real-time insights, proven methodologies, industry networks and automated tracking tools that build business success. At the core of our products is the belief that actionable insights inform better decisions that fuel business growth.
The Overproof platform is the only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. Brands create, execute and track effective route-to-market strategies based on actionable insights and real-time in-market data collected through the Overproof app.
The Overproof app is a powerful execution tool designed to help a brand’s field team work more effectively to reach their goals. App features include managing and tracking daily account activity, commitment tracking, real-time opportunity analysis of any venue, and more.
Sixdots is the only mobile menu, ordering and payment platform for the hospitality industry, designed with beverage alcohol brands in mind. The platform’s tools help merchants increase revenue, enhance the guest experience and optimize operations, and help beverage alcohol suppliers easily execute on-premise activations in key markets.
Tastings is a free platform that helps beverage alcohol brands create and execute off-premise sampling programs, while gathering valuable data on every event. Brand managers can deploy programs assigned to their talent through the portal to the Tastings app, where talent can view event schedule and details and collect product, competitor and consumer data on the spot.
CompanyToast is a virtual happy hour program for remote-work teams that are led and carried out by renowned local bartenders. CompanyToast provides beverage alcohol brands with the means to put on a highly experiential activation with guaranteed direct-to-consumer sales and reach.
Overproof TEAM plans and executes custom supplier programs to launch emerging and established brands in new markets, and gain traction in existing ones. Led by industry experts and powered by Overproof’s turn-key technology solutions, Overproof TEAM amplifies brands through comprehensive on- and off-premise activations, educational staff trainings, and more.
Overproof Insights is the brain of Overproof’s suite of technology solutions. Our artificial and business intelligence repository combines proprietary, aggregated, and real-time data generated across our various technologies. These include descriptive insights detailing distribution, sales, and customers; predictive insights that forecast trends and patterns; and prescriptive insights for strategy optimization.
Frequently Asked Questions