CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.
What is Overproof?
Overproof is an AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. We help customers create, execute, analyze and optimize winning brand strategies. To learn more, click here.
What is the Overproof platform?
The Overproof platform helps brand owners, managers and field teams create tailored and effective go-to-market strategies based on unique and industry-specific insights. Fully customizable to the specific circumstances of each brand, the platform includes concrete goal-setting functionality and Marketing & Sales activation planning tools. The platform also provides the interface towards sales and field teams go to market with.
What is Overproof app?
The Overproof app is a powerful, in-the-field execution tool for field reps, that gives them a clear view of their daily, weekly and monthly goals, along with the tools they need to achieve them. The app provides Artificial Intelligence-powered and real-time insight into the DNA of any bar or venue, including suppliers, portfolio of brands, beverage programs and menu profile, which drives optimization of commercial planning and field execution. To learn more, click here.
